We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Magento to power our online store--you can read more about how Magento uses your Personal Information. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.